CHALLENGE

Coke wanted to positively reinforce their brand in the Middle Eastern markets, where the beverage market is becoming highly saturated.

IDEA

The ‘Wish Upon A Coke’ Machine: Take your coke cap, enter it into the machine, and make a wish for a chance to see it come true.

RESULT

The campaign is still in market, and pending results, however the online video showcase has received 2,000,000+ Youtube video views in less than 2 weeks, over 2,000 wishes were made, and brand awareness has risen significantly to create a boost in sales, in the Dubai region specifically.