Adidas Blue Blast
In order to strengthen the link between the shoe sub-brand Blue Blast and the football category, and arise the shoppers' interest, Adidas Colombia carried out a joint campaign with People Play's shops.
During the 8 weeks of activation in 5 of the network's points of sale, we DROVE shoppers to the brand's corner offering them to perform their own goal celebration, filming them and uploading the videos to our web page. The best celebratios were later on imitated by the 4 brand ambassadors, professional Colombian fotball players.
The campaign ended with a special event, the Domo Experience, carried out in one of the country's most important shopping malls.
To be able to control 10 balls inside the game are trying to score as many goals as possible within the shortest possible time. The 5 best players went through to the final.
The winner of this challenge wa awared with a trip to Spain and tcikets to watch a Real Madrid math at Santiago Bernabeu stadium.